The Spark Blog
From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.
Top tips for effective social media strategy
There’s lots to consider when planning an effective and engaging social media strategy. Here are our top tips for success.
Click into success with our top 5 email marketing do’s and don’ts.
Email marketing is one of the most effective ways to grow – and keep – a loyal customer base. Here’s how to be most effective.
Always Be Learning: why it’s a good idea to conduct regular brand audits
It’s always a good idea to apply a magnifying glass to your brand every once in a while, by conducting regular audits. Here’s why.
Great advertising is like going on the best first date
Crafting a successful advertising campaign is a lot like getting ready for a first date with someone you really like. Here’s why.
SEO: How to find what works and make it your own
Frustrated with your Google ranking? Here’s how to leverage what others are doing right when it comes to SEO, and how you can apply it to your own website.
Five ways the business world has changed since 2020
We’re exploring how the pandemic has impacted the way we do business, including our own takeaways about leveraging the lessons learned into future success.
Let’s not go there: our marketing pet peeves
We’re exploring the many ways you can ruin a perfectly good sale through your marketing tactics – or lack thereof.
Sell the sizzle, not the steak
Emotion can be your most powerful marketing tool when it comes to advertising your product or service.
Demystifying SEO – writing for humans
Who are you writing for? SEO is useful for increasing your ranking on search engines, but there are some pitfalls to avoid.
Keep it Personal
The bigger your brand grows, the more tempting it is to remove the founder from the story. Here’s why you shouldn’t.
Video marketing: 10 creative commandments
How to use the power of video to drive engagement and conversions.
It’s all about You
Why building a business from the inside out means putting yourself at its centre, with ever widening circles of people, community and strategy supporting your dream.
The real deal: authenticity
We discuss why authenticity matters, and how to show up as your genuine self in your marketing and communications strategies.