The Spark Blog
From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.
Emotion can be your most powerful marketing tool when it comes to advertising your product or service.
Who are you writing for? SEO is useful for increasing your ranking on search engines, but there are some pitfalls to avoid.
The bigger your brand grows, the more tempting it is to remove the founder from the story. Here’s why you shouldn’t.
How to use the power of video to drive engagement and conversions.
Why building a business from the inside out means putting yourself at its centre, with ever widening circles of people, community and strategy supporting your dream.
We discuss why authenticity matters, and how to show up as your genuine self in your marketing and communications strategies.