The Spark Blog
From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.
AI Revolution: Small Business Strategies for a Big Market Edge
Artificial intelligence is your friend when it comes to quickly and efficiently gathering insights, data, content and more.
How to Fire a Client
How do you know when it’s time to fire a client? And if you decide to, how do you manage the process with tact and integrity? Our latest blog explores the conundrum.
Marketing Trends Small Businesses Should Pay Attention to in 2024
What’s trending in marketing for 2024, and how your business can take advantage of the opportunities.
Conquering Camera Shyness: Tips for the Photo-Adverse
Not everyone is comfortable with a camera in their face. Dave Wallace at work directing a video shoot for Douglas magazine. Photo: Amanda Wilson...
Why You Need a Professional Photographer for Your Business
Even if you can write the most convincing prose, when it comes right down to it, a picture says a thousand words.
Lessons in the Field – A Case Study for Event Planning Success
Every project we undertake helps us grow. Here’s what we learned from working with RBC Awakening Chinatown on their 2023 event.
How to Get Smarter, Happier and More Creative in Your Free Time
How to leverage the power of play to unleash your creativity in business.
Cost-Effective Marketing Plans that Work
Cost-effective marketing strategies you can implement right now.
Where to Grow Next?
Victoria-based entrepreneurs Nicole Smith of Flytographer and Joe Collins of Avalon Accounting share the pros and cons of hiring staff versus working with freelancers.
The Art of Persuasion
The latest and greatest in influencer marketing – and how to leverage its strengths in your own marketing strategy.
The Good, the Bad and the Ugly of Artificial Intelligence
We explore the rise of Artificial Intelligence and how to leverage its power in your business.
Aligning your Brand with Community
Thinking about community giving? Consider aligning it with your brand values. Here’s how and why – and it doesn’t have to cost you a thing.
The Business Benefits of Giving Back
Charitable giving strategies are an important component of every business plan. Here’s why.
Keeping it Current
We’re exploring consumer behaviour trends for 2023, and how to use them to inform your marketing strategy.
Digital Marketing Trends in 2023
We explore the trends you could embrace in your 2023 digital marketing strategy.