https://www.sparkstrategicgroup.com/3-marketing-metrics-you-should-track/ 2025-07-28T18:05:45+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2025/07/shutterstock_2034819878-1.jpg shutterstock_2034819878 (1) https://www.sparkstrategicgroup.com/wp-content/uploads/2025/07/shutterstock_2034819878-1.jpg Marketing metrics https://www.sparkstrategicgroup.com/the-rise-of-zero-click-content/ 2025-07-04T20:14:21+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2025/07/shutterstock_2443124377.jpg Inbound,Marketing,Strategy,Concept.,Creating,Attraction,For,Customer,Groups.,Magnifying https://www.sparkstrategicgroup.com/wp-content/uploads/2025/07/shutterstock_2443124377.jpg Zero click marketing is another tool in your lead magnet strategy. https://www.sparkstrategicgroup.com/google-no-more/ 2025-05-23T02:16:30+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2025/05/shutterstock_1797026734.jpg Smiling,Young,African,American,Ethnic,Girl,Shopper,Customer,Standing,On https://www.sparkstrategicgroup.com/wp-content/uploads/2025/05/shutterstock_1797026734.jpg Answer Engine Optimization https://www.sparkstrategicgroup.com/let-data-tell-the-story-for-you/ 2025-07-04T20:15:03+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2025/03/stockphotoscom-7982748.jpg stockphotoscom-7982748 https://www.sparkstrategicgroup.com/wp-content/uploads/2025/03/stockphotoscom-7982748-1-1024x1024.jpg Harness data in a way that feels personal, engaging, and real. https://www.sparkstrategicgroup.com/the-future-of-visual-content/ 2025-02-07T02:00:51+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2025/02/shutterstock_2582248167.jpg shutterstock_2582248167 https://www.sparkstrategicgroup.com/wp-content/uploads/2025/02/shutterstock_2582248167-1024x782.jpg?_t=1738893553 An AI generated image from Shutterstock, generated from a prompt about the interaction between human and robot. https://www.sparkstrategicgroup.com/ai-is-revolutionizing-search-marketing 2025-07-04T20:15:37+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/12/shutterstock_2249687197.jpg Digital,Chatbot,,Chat,Gpt,,Robot,Application,,Conversation,Assistant,,Ai,Artificial https://www.sparkstrategicgroup.com/wp-content/uploads/2024/12/shutterstock_2249687197.jpg?_t=1733778105 How ChatGPT is revolutionizing search marketing. https://www.sparkstrategicgroup.com/voice-search-optimization/ 2025-07-04T20:15:58+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/11/shutterstock_2276748809.jpg Voice,Recording.,Man,Touching,Microphone,Icon,On,Smart,Phone.,Mobile https://www.sparkstrategicgroup.com/wp-content/uploads/2024/11/shutterstock_2276748809.jpg?_t=1730943210 How to integrate voice search into your marketing strategy. https://www.sparkstrategicgroup.com/a-b-testing-for-campaigns-that-connect/ 2024-10-04T22:59:10+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/10/shutterstock_2499604903.jpg Hand,Throwing,Arrow,Into,Target,In,Laptop,With,Dollar,Sign https://www.sparkstrategicgroup.com/wp-content/uploads/2024/10/shutterstock_2499604903.jpg?_t=1728082596 https://www.sparkstrategicgroup.com/from-emotions-to-engagement-how-psychology-and-ai-are-revolutionizing-marketing/ 2024-09-18T17:42:45+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/09/shutterstock_2036948075.jpg Cheerful,Afro,Woman,Hugging,Carton,Parcel,,Receiving,Long,Awaited,Delivery, https://www.sparkstrategicgroup.com/wp-content/uploads/2024/09/shutterstock_2036948075.jpg?_t=1726680809 Happy shopper with their purchase - power of neuro marketing. https://www.sparkstrategicgroup.com/how-to-unlock-ais-potential/ 2024-07-03T23:17:09+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/07/shutterstock_1008267679.jpg Artificial,Intelligence,ai,Chat,Bot,Concept.man,Hands,Holding,Mobile,Phone,On https://www.sparkstrategicgroup.com/wp-content/uploads/2024/07/shutterstock_1008267679.jpg?_t=1720048134 Mastering the art of AI prompts in marketing https://www.sparkstrategicgroup.com/5-pillars-for-a-better-business/ 2024-05-03T00:33:32+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/05/GettyImages-1491226344-1024x683-1.jpg GettyImages-1491226344-1024x683 https://www.sparkstrategicgroup.com/video-marketing-for-todays-digital-world 2024-04-29T17:35:01+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/04/shutterstock_2289125611.jpg Sme,Owner,Go,Green,Net,Zero,Retail,Store,Live,Stream https://www.sparkstrategicgroup.com/wp-content/uploads/2024/04/shutterstock_2289125611.jpg?_t=1714412045 Applying classic video marketing principles in today's digital world. https://www.sparkstrategicgroup.com/using-ai-for-marketing-your-business 2024-04-02T23:36:11+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/04/shutterstock_757774588.jpg Intelligent,Digital,Signage,,,Augmented,Reality,Marketing,And,Face,Recognition https://www.sparkstrategicgroup.com/wp-content/uploads/2024/04/shutterstock_757774588.jpg?_t=1712100949 using AI for marketing https://www.sparkstrategicgroup.com/how-to-fire-a-client/ 2024-02-15T03:20:39+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/02/shutterstock_519503956-1.jpg shutterstock_519503956 (1) https://www.sparkstrategicgroup.com/wp-content/uploads/2024/02/shutterstock_519503956-1.jpg How to know, and how to fire, your client as a business owner. https://www.sparkstrategicgroup.com/marketing-trends-small-businesses-should-pay-attention-to-in-2024/ 2024-01-25T02:16:44+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2024/01/shutterstock_1682208205.jpg Person,Is,Looking,Through,A,Crystal,Ball.,Creative,Refraction,Photography. https://www.sparkstrategicgroup.com/wp-content/uploads/2024/01/shutterstock_1682208205.jpg Marketing trends for 2024 https://www.sparkstrategicgroup.com/conquering-camera-shyness-tips-for-the-photo-adverse/ 2023-12-02T02:08:50+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/12/IMG_1120-2.jpg https://www.sparkstrategicgroup.com/wp-content/uploads/2023/12/IMG_1120-2-935x1024.jpg Photography advice for the camera shy https://youtu.be/I4-wVJU0ZrA https://www.sparkstrategicgroup.com/wp-content/uploads/2023/12/IMG_1120-2.jpg Get Over Camera Shyness Advice on overcoming your camera phobia, from a videographer known for putting his subjects at ease. camera https://www.youtube.com/embed/I4-wVJU0ZrA?si=YlVjGZHVnw6TtFAL https://img.youtube.com/vi/I4-wVJU0ZrA?si=YlVjGZHVnw6TtFAL/hqdefault.jpg Get Over Camera Shyness Advice on overcoming your camera phobia, from a videographer known for putting his subjects at ease. camera https://www.sparkstrategicgroup.com/why-you-need-a-professional-photographer-for-your-business/ 2023-09-01T00:23:09+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/08/Dean-Kalyan-2023-2-1-scaled.jpg Dean Kalyan 2023 (2) (1) https://www.sparkstrategicgroup.com/wp-content/uploads/2023/08/Dean-Kalyan-2023-2-1-1024x683.jpg Photographer Colin Smith, captured in action by Dean Kalyan. https://www.sparkstrategicgroup.com/lessons-in-the-field-a-case-study-for-event-planning-success/ 2023-08-16T16:26:36+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/08/Awakening-Chinatown-2023_Photo-by-Colin-Smith.jpg Awakening Chinatown 2023_Photo by Colin Smith Lion Parade at Victoria's Awakening Chinatown 2023. Photo by Colin Smith. https://www.sparkstrategicgroup.com/wp-content/uploads/2023/08/Awakening-Chinatown-2023_Photo-by-Colin-Smith-1024x683.jpg Lion Parade at Victoria's Awakening Chinatown 2023. Photo by Colin Smith. https://www.sparkstrategicgroup.com/how-to-get-smarter-happier-and-more-creative-in-your-free-time/ 2023-07-06T21:59:25+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/07/shutterstock_1997770595-1.jpg shutterstock_1997770595 (1) https://www.sparkstrategicgroup.com/wp-content/uploads/2023/07/shutterstock_1997770595-1-1024x683.jpg Leverage the power of play to unleash your creativity in business. https://www.sparkstrategicgroup.com/cost-effective-marketing-plans-that-work/ 2023-04-24T00:42:19+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/04/Untitled-4.jpg Essential Marketing Strategies https://www.sparkstrategicgroup.com/wp-content/uploads/2023/04/Untitled-4-1024x576.jpg Marketing strategies every business needs now. https://www.sparkstrategicgroup.com/where-to-grow-next-hiring-employees-vs-freelancers 2023-03-21T22:25:50+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/03/IMG_8353-scaled.jpg Photo supplied by Flytographer. https://www.sparkstrategicgroup.com/wp-content/uploads/2023/03/IMG_8353-1024x684.jpg The Flytographer team. Photo supplied by Flytographer. https://www.sparkstrategicgroup.com/the-art-of-persuasion/ 2023-03-20T19:40:59+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/03/Facebook-Ad-3-1.jpg Facebook Ad (3) https://www.sparkstrategicgroup.com/wp-content/uploads/2023/03/Facebook-Ad-3-1-1024x1024.jpg Influencer marketing trends and how to leverage them in your own marketing https://www.sparkstrategicgroup.com/the-good-the-bad-and-the-ugly-of-artificial-intelligence/ 2023-03-20T19:41:08+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/01/Shutterstock_719376568-1.jpg Shutterstock_719376568 (1) https://www.sparkstrategicgroup.com/wp-content/uploads/2023/01/Shutterstock_719376568-1-1024x696.jpg The rise of AI has us exploring the good, the bad and the ugly of including it in your business. https://www.sparkstrategicgroup.com/aligning-your-brand-with-community/ 2023-01-31T03:16:49+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/01/SparkStrategic-March2022-RoseCreative-52.jpg SparkStrategic-March2022-RoseCreative-52 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/01/SparkStrategic-March2022-RoseCreative-52.jpg Our blog explores aligning your brand values with your community giving for authentic connection. https://www.sparkstrategicgroup.com/the-business-benefits-of-charitable-giving/ 2023-01-10T02:34:16+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2023/01/shutterstock_318596234.jpg Hand,With,Marker,Writing:,We,Believe,In,Making,A,Difference https://www.sparkstrategicgroup.com/wp-content/uploads/2023/01/shutterstock_318596234.jpg Have you included charitable giving in your business plan? https://www.sparkstrategicgroup.com/keeping-it-current/ 2023-03-20T19:42:15+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/12/shutterstock_2181843267-1.jpg shutterstock_2181843267 (1) https://www.sparkstrategicgroup.com/wp-content/uploads/2022/12/shutterstock_2181843267-1-1024x683.jpg We're exploring consumer behaviour trends in 2023, and how you can leverage those in your marketing strategies. https://www.sparkstrategicgroup.com/your-strategy-for-success-digital-marketing-trends-in-2023/ 2023-03-20T19:42:37+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/12/shutterstock_1380061061-1.jpg shutterstock_1380061061 (1) https://www.sparkstrategicgroup.com/wp-content/uploads/2022/12/shutterstock_1380061061-1.jpg We explore the latest trends in digital marketing in 2023. https://www.sparkstrategicgroup.com/gen-z-gives-thumbs-up-a-thumbs-down/ 2023-03-20T19:42:30+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/11/shutterstock_1086867935.jpg Woman,Holding,A,Pink,Gold,Generic,Smartphone,Showing,Chat,App https://www.sparkstrategicgroup.com/wp-content/uploads/2022/11/shutterstock_1086867935.jpg The meaning of emojis changes over time. Here's what's cool - and what's out - when it comes to using emoticons in your marketing. https://www.sparkstrategicgroup.com/baader-meinhof-phenomenon-the-subconscious-swayer-in-your-marketing-strategy/ 2023-03-20T19:41:47+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/11/shutterstock_1470140768.jpg Neon,Sign,Glowing,At,Night,Behind,Glass:,This,The,Sign https://www.sparkstrategicgroup.com/wp-content/uploads/2022/11/shutterstock_1470140768.jpg The way our brains actively engage with a subject, shapes our impressions based on frequency illusion, forms our opinions via confirmation bias, and influences purchasing decisions due to the overall experience and social proof. https://www.sparkstrategicgroup.com/the-inbox-crowd-using-email-marketing-for-effective-customer-connections/ 2022-11-15T02:55:17+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/11/shutterstock_409251190.jpg Image,Of,Happy,Woman,Using,Laptop,While,Sitting,At,Cafe. Delight your customers with engaging, useful email marketing campaigns. https://www.sparkstrategicgroup.com/wp-content/uploads/2022/11/shutterstock_409251190.jpg Delight your customers with engaging, useful email marketing campaigns. https://www.sparkstrategicgroup.com/social-validation-the-best-advertising-money-cant-buy/ 2022-10-25T02:09:20+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/10/shutterstock_519445015.jpg Diversity,Students,Friends,Using,Digital,Devices,Concept https://www.sparkstrategicgroup.com/wp-content/uploads/2022/10/shutterstock_519445015.jpg Social validation offers the kind of marketing money can't buy. https://www.sparkstrategicgroup.com/top-tips-for-businesses-from-a-web-developer-nerd/ 2023-03-20T19:41:41+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/10/shanebirley.jpg shanebirley Shane Birley is an IT specialist who provides web support services. https://www.sparkstrategicgroup.com/wp-content/uploads/2022/10/shanebirley.jpg Shane Birley is an IT specialist who provides web support services. https://www.sparkstrategicgroup.com/overcoming-the-awkwardness-of-self-promotion/ 2022-09-19T18:52:38+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/09/IMG_9048.jpg Amanda Wilson, caught feeling awkward. Photo: Belle White. https://www.sparkstrategicgroup.com/wp-content/uploads/2022/09/IMG_9048-683x1024.jpg Just because it makes you uncomfortable doesn't mean you should shy away from the spotlight. https://www.sparkstrategicgroup.com/how-to-gracefully-respond-to-bad-reviews/ 2023-03-20T19:41:24+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/09/Shutterstock_470160752.jpg Shutterstock_470160752 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/09/Shutterstock_470160752-1024x683.jpg Negative reviews aren't the end of the world, and they can be the beginning of a great customer relationship. https://www.sparkstrategicgroup.com/the-vancouver-island-advantage/ 2022-08-29T16:25:44+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/08/image001-2.png image001 (2) https://www.sparkstrategicgroup.com/wp-content/uploads/2022/08/image001-2.png Bruce Williams, Amanda Wilson and Autumn Maxwell at the Victoria Chamber of Commerce Business Awards https://www.sparkstrategicgroup.com/top-tips-for-making-the-most-out-of-your-social-media-engagement/ 2022-10-18T00:26:36+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/08/Shutterstock_2174011701.jpg Shutterstock_2174011701 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/08/Shutterstock_2174011701-1024x683.jpg If you want to make the most of your social media channels, you need a strategy and a goal. https://www.sparkstrategicgroup.com/sparks-top-5-email-marketing-dos-donts/ 2022-10-18T00:26:54+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/07/Shutterstock_1859445490.jpg Shutterstock_1859445490 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/07/Shutterstock_1859445490-1024x540.jpg 5 ways to ensure you're getting the most clicks for your email marketing effort. https://www.sparkstrategicgroup.com/always-be-learning-why-its-a-good-idea-to-conduct-regular-brand-audits/ 2022-10-18T00:27:12+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/07/DSC_8826-scaled.jpg https://www.sparkstrategicgroup.com/wp-content/uploads/2022/07/DSC_8826-1024x616.jpg conducting regular brand audits can be an essential tool in building your business success https://www.sparkstrategicgroup.com/great-advertising-is-like-going-on-the-best-first-date/ 2022-10-18T00:27:34+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/07/SparkStrategic-March2022-RoseCreative-70.jpg SparkStrategic-March2022-RoseCreative-70 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/07/SparkStrategic-March2022-RoseCreative-70.jpg Your strategy for getting great Google reviews and likes on social media is a lot like getting ready for a great first date. https://www.sparkstrategicgroup.com/seo-how-to-find-what-works-and-make-it-your-own/ 2022-10-18T00:28:04+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/06/shutterstock_1684207600.jpg Woman,Using,Smartphones,And,Searching,Browsing,Internet,Button,On,Virtual https://www.sparkstrategicgroup.com/wp-content/uploads/2022/06/shutterstock_1684207600.jpg how to leverage competitive analysis to increase your ranking on search engines https://www.sparkstrategicgroup.com/five-ways-the-business-world-has-changed-since-2020/ 2022-10-18T00:28:22+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/06/SparkStrategic-March2022-RoseCreative-10.jpg SparkStrategic-March2022-RoseCreative-10 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/06/SparkStrategic-March2022-RoseCreative-10.jpg How has the pandemic affected the way we do business today - and how can we leverage lessons into future success? https://www.sparkstrategicgroup.com/lets-not-go-there/ 2022-10-18T00:28:43+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/05/shutterstock_553262284-scaled.jpg Face,Expression,Emotional,People,Concept https://www.sparkstrategicgroup.com/wp-content/uploads/2022/05/shutterstock_553262284-1024x1024.jpg Don't bring on the frown when it comes to customer experience https://www.sparkstrategicgroup.com/sell-the-sizzle-not-the-steak/ 2022-10-18T00:29:02+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/08/Shutterstock_1875589441.jpg Shutterstock_1875589441 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/08/Shutterstock_1875589441-1024x683.jpg People don't buy products, they buy solutions, so tune into the emotion you want them to feel about you. https://www.sparkstrategicgroup.com/demystifying-seo-writing-for-humans/ 2022-10-18T00:30:03+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/05/DSC_8761-scaled.jpg https://www.sparkstrategicgroup.com/wp-content/uploads/2022/05/DSC_8761-1024x684.jpg man browsing web on cell phone https://www.sparkstrategicgroup.com/growing-your-brand-keep-it-personal/ 2022-10-18T00:30:27+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/04/154A0471_dc-scaled.jpg Amanda Wilson & Bruce Williams, owners of Spark Strategic Group standing on the stoop of their office. Amanda Wilson & Bruce Williams, owners of Spark Strategic Group standing on the stoop of their office. https://www.sparkstrategicgroup.com/wp-content/uploads/2022/04/154A0471_dc-1024x683.jpg man and woman in urban environment https://www.sparkstrategicgroup.com/10-creative-commandments-video-marketing 2022-10-18T00:31:00+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2022/03/IMG_1191-1.jpg Joshua Lawrence and videographer Dave Wallace of Riptide Studios working in the studio. Joshua Lawrence and videographer Dave Wallace of Riptide Studios working in the studio. https://www.sparkstrategicgroup.com/wp-content/uploads/2022/03/IMG_1191-1-1024x787.jpg photographer and videographer in studio with man and woman https://www.youtube.com/embed/I4-wVJU0ZrA https://img.youtube.com/vi/I4-wVJU0ZrA/hqdefault.jpg Video marketing: 10 creative commandments How to use the power of video to drive engagement and conversions. https://www.sparkstrategicgroup.com/why-youre-the-most-important-person-in-your-business 2022-10-18T00:32:22+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2019/11/AmandaWilson1.jpg Amanda Wilson of Spark Strategic Group smiling with her coffee cup while standing against a blue wall. https://www.sparkstrategicgroup.com/wp-content/uploads/2019/11/AmandaWilson1.jpg woman leaning against blue wall holding a coffee cup https://www.sparkstrategicgroup.com/get-real-authentic-branding-for-genuine-growth 2023-02-21T18:45:41+00:00 weekly 0.8 https://www.sparkstrategicgroup.com/wp-content/uploads/2019/11/BA_home1-scaled.jpg https://www.sparkstrategicgroup.com/wp-content/uploads/2022/04/BA_home1-1024x765.jpg