VIEA’s ‘Island Good’ pilot project has been successful beyond expectations in no small part because of the excellent work of Spark Strategic Group managing our media and coordinating our brand launch events. Amanda and Bruce are consummate professionals who have helped ensure effective market positioning for advertising and editorial across platforms. ‘Island Good’ is now here to stay on a foundation of ‘eye popping’ sales results for Island-made food and beverage products. The Economic Alliance created ‘Island Good’ believing that Islanders would chose local products over other brands if they could more easily identify them on grocery store shelves. Consumer response has been tremendous and Spark Strategic Group has played an important role in this success.
Amanda has been a pleasure to work with over the past couple of years. I have worked with Amanda on promoting our exhibitions each year and she has always delivered. She is great at understanding client needs, suggesting the right product and ensuring each campaign is delivered on time. Amanda has always been personable, professional and has a real gift for building relationships. As a team member or leader, Amanda has my highest recommendation.
Bruce is a highly-skilled communicator who brings to the table a collaborative spirit, and valuable insight informed by experience and privileged-trust earned over many years. Bruce approaches his work and in a refreshing straightforward manner, and his thinking is clear, strategic and accessible. A natural leader, Bruce inspires optimism and an inviting sense of the ‘greater good’ always seeking outcomes and solutions that reflect shared value and respect. Funny, smart, honest and courageous, Bruce works from his heart and his head. He is an accomplished community-builder and trusted colleague.