These will Help Your Results Improve Quarter Over Quarter
You’re putting time, money, and creative energy into your marketing. But how do you know it’s actually working?
The answer isn’t always in the number of likes or how “busy” your inbox feels—it’s in the data.
Checking in on key marketing metrics quarterly is one of the smartest habits any business can build. It doesn’t need to be complicated. It just needs to be consistent.
Here are three metrics we recommend reviewing at the end of every quarter to sharpen your strategy, amplify what’s working, and stay ahead of the game.
1. Where Did Your Leads Actually Come From?
Spoiler: it’s rarely where you think.
Every quarter, take time to track lead sources and map them against your goals. Whether you’re using a CRM, Google Analytics, or a spreadsheet, the key is clarity.
Ask:
- Which channels brought in the most qualified leads? (Social, search, email, referrals?)
- Where did conversions actually come from—not just clicks?
This insight helps you double down on what’s working and pull back from what isn’t. It also ensures your budget and energy are aligned with actual ROI—not assumptions.
Try this: Use Google’s Campaign URL Builder to create trackable links for every major campaign. You’ll get cleaner, more actionable data next quarter.
2. Which Content Got the Most Engagement (and Why)?
Quarterly content audits are like a highlight reel for your strategy. Review top-performing posts, blogs, videos, and emails. Then ask:
- What format worked best?
- What themes or topics sparked the most interest?
- What CTAs actually drove action?
You’ll often uncover patterns—like your audience loving behind-the-scenes videos, or saving educational carousels more than flashy promos.
Pro tip: The HubSpot State of Marketing report shows short-form video, educational content like podcasts, and influencer marketing are leading the way right now.
Repurpose, remix, and refine based on what resonates. You don’t always need more content—just smarter content.
3. What Converted—and What Didn’t?
Here’s where content and strategy turn into real results. Every quarter, look at:
- Your highest-converting pages, funnels, or campaigns
- Drop-off points in your customer journey
- Any surprises—did a low-effort post bring in unexpected leads?
Use this to refine your offers, messaging, and layout for better results next time around. Small tweaks (like changing a CTA or headline) can lead to big gains.
Need help? CXL’s landing page guide is packed with tested strategies to boost conversions.
A Quarterly Marketing Review = Your Secret Growth Tool
Marketing shouldn’t feel like throwing spaghetti at the wall. With a simple quarterly review, you’ll make better decisions, optimize smarter, and get more value from every effort.
Not sure where to start? Let us help you build systems that turn data into action—without drowning in dashboards – and make your next quarter the most intentional one yet.