The Spark Blog

From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.

Nice Try, Robot

Marketing Strategy, Online Marketing

We all hate AI slop. Problem is, AI detection software is as faulty as bot writing. Here’s our review and advice.

The Invisible Brand Problem

Brand Building, Marketing Strategy, Online Marketing

Are you ready for AEO? Here’s what to pay attention to – and what not to do – to optimize your brand for the internet’s latest tool.

3 Marketing Metrics You Should Track

Marketing Strategy

Review these metrics every quarter to sharpen your strategy, amplify what’s working and stay ahead of the game.

The Rise of Zero-Click Content

Online Marketing

Zero-click content is a practical, sustainable way to stay relevant, build relationships, and create content that actually gets seen

Google No More

Online Marketing

It used to be that showing up on Google was the end goal. And while that’s still important, things are changing — fast.

How Data drives Story

Brand Building

Today’s consumers expect content that feels tailored to them, and that’s where data-driven storytelling comes in.

The Future of Visual Content

Marketing Strategy

Whether you’re a marketer, a creative professional, or a small business owner, it’s time to rethink how you approach visual content.

Is AI Search’s Next Frontier?

Online Marketing

Welcome to the new world of marketing, where “Just ChatGPT it” is becoming as common as “Google it.”

Voice Search Optimization

Online Marketing

Here’s an interesting new tool for your marketing kit – optimizing voice search to drive engagement and sales.

A/B Testing for Campaigns that Connect

Marketing Strategy

Whether you’re crafting an email campaign or fine-tuning social media ads, the ability to test and measure results allows you to separate your good campaigns from your great ones.

From Emotions to Engagement

Brand Building, Marketing Strategy

We explore how and why to leverage the power of neuro-marketing to build more meaningful connections with your customer.

How to Unlock AI’s Potential

Marketing Strategy, Online Marketing

AI works best when we humans provide it with specific, detailed direction and focus. How’s how to write effective prompts to generate the results you want.