The Spark Blog
From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.
How do you know when it’s time to fire a client? And if you decide to, how do you manage the process with tact and integrity? Our latest blog explores the conundrum.
What’s trending in marketing for 2024, and how your business can take advantage of the opportunities.
Not everyone is comfortable with a camera in their face. Dave Wallace at work directing a video shoot for Douglas magazine. Photo: Amanda Wilson...
Even if you can write the most convincing prose, when it comes right down to it, a picture says a thousand words.
Every project we undertake helps us grow. Here’s what we learned from working with RBC Awakening Chinatown on their 2023 event.
How to leverage the power of play to unleash your creativity in business.
Cost-effective marketing strategies you can implement right now.
Victoria-based entrepreneurs Nicole Smith of Flytographer and Joe Collins of Avalon Accounting share the pros and cons of hiring staff versus working with freelancers.
The latest and greatest in influencer marketing – and how to leverage its strengths in your own marketing strategy.
We explore the rise of Artificial Intelligence and how to leverage its power in your business.
Thinking about community giving? Consider aligning it with your brand values. Here’s how and why – and it doesn’t have to cost you a thing.
Charitable giving strategies are an important component of every business plan. Here’s why.
We’re exploring consumer behaviour trends for 2023, and how to use them to inform your marketing strategy.
We explore the trends you could embrace in your 2023 digital marketing strategy.
Things that were cool yesterday aren’t cool today. We’re diving into emoticons and the demise of the thumbs up symbol.