The Spark Blog
From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.
Things that were cool yesterday aren’t cool today. We’re diving into emoticons and the demise of the thumbs up symbol.
The way our brains actively engage with a subject, shapes our impressions based on frequency illusion, forms our opinions via confirmation bias, and influences purchasing decisions.
If you’re not taking advantage of email marketing to reach your most engaged customers, now’s the time to start. We take you through crafting an effective strategy.
Just because it’s free doesn’t mean it’s not important: we explore what social validation is and how to take full advantage of the opportunities it offers.
Tech guru Shane Birley shares his top tips for business, most especially when it comes to managing your online presence.
Raise your hand if you’d rather chew nails than appear on camera promoting yourself or your business. We’re sharing advice on putting yourself out there without feeling awkward.
Bad reviews are inevitable in business, but it’s not the review that counts, it’s how you handle it. Here’s our advice for turning that frown upside down.
Living on an Island has its business advantages. We detail what those are, and why we’re proud to live, work and play on Vancouver Island.
There’s lots to consider when planning an effective and engaging social media strategy. Here are our top tips for success.
Email marketing is one of the most effective ways to grow – and keep – a loyal customer base. Here’s how to be most effective.
It’s always a good idea to apply a magnifying glass to your brand every once in a while, by conducting regular audits. Here’s why.
Crafting a successful advertising campaign is a lot like getting ready for a first date with someone you really like. Here’s why.
Frustrated with your Google ranking? Here’s how to leverage what others are doing right when it comes to SEO, and how you can apply it to your own website.
We’re exploring how the pandemic has impacted the way we do business, including our own takeaways about leveraging the lessons learned into future success.
We’re exploring the many ways you can ruin a perfectly good sale through your marketing tactics – or lack thereof.