Spark was founded in 2017 by marketing, communication and broadcast professionals Bruce Williams and Amanda Wilson, who were tired of working for soulless corporations.
Our goal is to provide friendly, accessible, intelligent support for business of all sizes, as a trusted partner and guide.
 

Amanda Wilson

Amanda is deeply entrenched in the Greater Victoria community, with an extensive network of contacts and access to the brightest talent the city has to offer.

Her passion is working with entrepreneurs and business owners to implement marketing and communications campaigns that increase customer engagement and revenue.

She’s a big picture thinker who supports her clients in refining and maintaining their vision and goals.

Amanda’s curious mind means she’s always looking for new ways to tell a story and position a product, and she’s highly focused on targeted advertising and communication strategies that effectively reach the intended consumer.

Career Highlights

N

Extensive experience in arts marketing, including Toronto’s renowned Harbourfront Centre

N

On-air personality with The New VI/A-Channel television station on Vancouver Island

N

Award-winning promotions and commercial writer and producer for television (BCAB and PROMAX Awards)

N

Freelance journalist and photographer for Vancouver Island business, tourism, and newspaper publications

N

Top advertising account executive at CTV, CFAX and KOOL in Victoria BC (Royal BC Museum, Island Savings, RE/MAX, Thrifty Foods, 2 Burley Men, Peninsula Co-op, Dodd’s Furniture, Quality Foods, Lifestyle Markets, Butchart Gardens, Tourism Vancouver Island, Mayfair Shopping Centre, and several other high-profile businesses and organizations).

Bruce Williams

Bruce is one of Vancouver Island’s most recognizable faces. As a public figure and former broadcaster, he is known for his integrity, altruism, and unique ability to create successful partnerships and collaborations.

His impeccable communication skills, in-depth knowledge of economic development and strong connections to leaders and decision makers makes him an effective engagement and development strategist for your business.

 

Career Highlights

N

Currently CEO of the Greater Victoria Chamber of Commerce

N

Interim CEO, South Island Prosperity Partnership, 2019

N

On air host and producer, and later senior manager, for TV and Radio in Ontario and British Columbia

N

Greater Victoria United Way Campaign Cabinet Chair (3 terms)

N

Fundraising Chair for Jeneece Place, a project of the Children’s Health Foundation Vancouver Island

N

Recipient, Queen Elizabeth Diamond Jubilee Medal for community service

Testimonials

— PAULA GRYPMA, OWNER, OUTLOOKS DESIGN

“As a small business in a competitive field, Amanda’s support for marketing creates room in my day to concentrate on what I do best. Spark Strategic Group has liberated me from the necessary, time-consuming commitment for generating public awareness to increase sales.”