We work with a variety of businesses, from solopreneurs to big business; start-ups to established. Here are some examples of projects we’ve undertaken.


MicroStart 2021

What: An awareness campaign to boost enrolment in micro-credential courses offered by the University of Victoria and Royal Roads University

Client: South Island Prosperity Partnership

Services: community partner engagement, social media promotion, digital ad buys.

Result: Over 9,000 website visits;  900 registrants and an overall satisfaction rate of 4.5 out of 5. The campaign received the Silver Award for Partnerships with Education​ at the 2021 Economic Development Awards, presented by the International Economic Development Council.

Rising Economy Week 2021 social media post


Rising Economy Week 2021

What: An online and in-person conference engaging attendees in discussions and insights on challenges, trends and opportunities relevant to Greater Victoria’s economy and business landscape.

Client: South Island Prosperity Partnership

Services: community engagement, social media promotion, media buys, sponsor engagement and support, event support.

Result: 2 million + in social media, digital, print, radio and TV reach and impressions impressions, 10,000+ video streams via Facebook. Over 800 attendees at the hybrid event.

The conference won the Gold Award for Special events at the 2021 Economic Development Awards, presented by the International Economic Development Council.​


Personal Tax Season, 2020

What: Driving traffic and conversions for a Victoria-owned business during tax season

Client: Freedom Accounting

Services: Advertising and content marketing strategy, including developing messaging and creative; managing media buys and social media promotion; running Google Adwords campaign; writing blogs and newsletters.

Result: 316% increase in web traffic, 566,000 impressions through paid social; 380,000+ reach through digital advertising; 1,000+ personal tax returns completed.


Island Good Pilot Program, 2018

What: A pilot program to test customer engagement with the new brand Island Good, which labels locally-produced food and beverage in participating retailers.

Client: Vancouver Island Economic Alliance

Services: event launch marketing and publicity strategy and coordination in communities across Vancouver Island; writing and distributing media releases; handling media interviews; managing paid digital, print, radio, out of house, and TV media buys; managing social media promotion.

Result: Extensive editorial coverage in print, radio and TV, with over 4 million impressions in accompanying advertising reach. Strong customer engagement, with an average sales lift of 16.4% for food products made on Vancouver Island and sold in participating stores.



“VIEA’s ‘Island Good’ pilot project was successful beyond expectations in no small part because of the excellent work of Spark Strategic Group managing our media and coordinating our brand launch events. Amanda and Bruce are consummate professionals who have helped ensure effective market positioning for advertising and editorial across platforms.”