by Amanda Wilson | Feb 6, 2025 | Marketing Strategy
An AI generated image from Shutterstock, generated from a prompt about an interaction between human and robot. Balancing Stock, AI, and Authenticity Big news in the digital content world. Getty Images and Shutterstock have joined forces in a $3.7 billion merger. This...
by Amanda Wilson | Dec 9, 2024 | Online Marketing
How AI Tools Like ChatGPT Are Revolutionizing the Way We Market and Search Imagine this: you’re brainstorming Instagram captions for your small business. Instead of Googling “creative Instagram captions” and sorting through endless articles, you open ChatGPT, type in...
by Amanda Wilson | Nov 6, 2024 | Online Marketing
An intriguing new marketing tool In today’s fast-paced, hands-free world, voice search has transformed how people find information. Whether it’s asking Siri for nearby cafes or consulting Alexa for the weather, voice search is growing rapidly. But what does this mean...
by Amanda Wilson | Oct 4, 2024 | Marketing Strategy
In marketing, every decision counts. Whether you’re crafting an email campaign or fine-tuning social media ads, the ability to test and measure results allows you to separate your good campaigns from your great ones. So, what’s one of the most powerful tools you...
by Amanda Wilson | Sep 18, 2024 | Brand Building, Marketing Strategy
How Psychology and AI are Revolutionizing Marketing Marketing success isn’t just about creativity and clever copywriting — it’s about understanding your audience. How they think, feel, and make decisions. That’s what is exciting about the potential of...
