by Amanda Wilson | Oct 4, 2024 | Marketing Strategy
In marketing, every decision counts. Whether you’re crafting an email campaign or fine-tuning social media ads, the ability to test and measure results allows you to separate your good campaigns from your great ones. So, what’s one of the most powerful tools you...
by Amanda Wilson | Sep 18, 2024 | Brand Building, Marketing Strategy
How Psychology and AI are Revolutionizing Marketing Marketing success isn’t just about creativity and clever copywriting — it’s about understanding your audience. How they think, feel, and make decisions. That’s what is exciting about the potential of...
by Amanda Wilson | Jul 3, 2024 | Marketing Strategy, Online Marketing
Transform Your Marketing Strategy with Smart Prompts Harnessing the power of AI for your marketing efforts can transform the way you engage with your audience, streamline content creation, and drive business growth. We’ve already shared a few ways you can leverage AI...
by Amanda Wilson | May 2, 2024 | Marketing Strategy
As Liam Razzell writes for Douglas magazine, “Crafting a winning strategy should be every business leader’s goal. Yet transforming larger-than-life ideas into concrete steps is often easier said than done, and figuring out where to begin can be daunting....
by Amanda Wilson | Apr 2, 2024 | Marketing Strategy, Online Marketing
Artificial intelligence (AI), when used effectively, has become an amazing tool for empowering small businesses to punch above their weight in the digital arena. No longer just tech jargon, as AI becomes increasingly more accessible, we’re beginning to discover new...
by Amanda Wilson | Jan 24, 2024 | Brand Building, Marketing Strategy
You already know how important it is to keep a pulse on the latest marketing trends – otherwise you wouldn’t be here. Each year, new opportunities arise to reach your target audience, increase brand awareness, and grow your sales – but with so many changes and...
