3 Marketing Metrics You Should Track

3 Marketing Metrics You Should Track

These will Help Your Results Improve Quarter Over Quarter You’re putting time, money, and creative energy into your marketing. But how do you know it’s actually working? The answer isn’t always in the number of likes or how “busy” your inbox feels—it’s in the data....
The Future of Visual Content

The Future of Visual Content

An AI generated image from Shutterstock, generated from a prompt about an interaction between human and robot. Balancing Stock, AI, and Authenticity Big news in the digital content world. Getty Images and Shutterstock have joined forces in a $3.7 billion merger. This...
A/B Testing for Campaigns that Connect

A/B Testing for Campaigns that Connect

In marketing, every decision counts. Whether you’re crafting an email campaign or fine-tuning social media ads, the ability to test and measure results allows you to separate your good campaigns from your great ones.  So, what’s one of the most powerful tools you...