by Amanda Wilson | Apr 2, 2024 | Marketing Strategy, Online Marketing
Artificial intelligence (AI), when used effectively, has become an amazing tool for empowering small businesses to punch above their weight in the digital arena. No longer just tech jargon, as AI becomes increasingly more accessible, we’re beginning to discover new...
by Amanda Wilson | Jan 24, 2024 | Brand Building, Marketing Strategy
You already know how important it is to keep a pulse on the latest marketing trends – otherwise you wouldn’t be here. Each year, new opportunities arise to reach your target audience, increase brand awareness, and grow your sales – but with so many changes and...
by Melodie Krieger | Apr 23, 2023 | Marketing Strategy
Marketing is essential for any business, and this blog post breaks down the seven most important elements – with one commonality: all of the options listed below are free or low-cost ways to engage new customers, build loyalty, and grow your brand. Get Your...
by Melodie Krieger | Mar 6, 2023 | Marketing Strategy, Online Marketing, Video Marketing
How to leverage influencer marketing in your strategy Some of the most effective advertising is achieved through word-of-mouth recommendations, which is why influencer marketing has grown so much in the last few years. Social media and YouTube have democratized...
by Melodie Krieger | Dec 19, 2022 | Marketing Strategy
Leveraging Consumer Behaviour Trends for Increased Sales You know your business success depends on forming meaningful connections with your customers, effectively meeting their needs, and standing apart from your competition by being authentically you. And,...
