Photographer Colin Smith, captured in action by Dean Kalyan. As a business owner, chances are you pour your heart and soul into every product, service, or event you offer. You know your business is special and how you showcase your brand matters. But even if you can...
Mistakes happen – it’s part of what makes us human. And part of being a business owner is understanding that no matter how on top of your game you are, someday you will encounter an unsatisfied customer who will leave a negative review. The good news is a little...
An active social media presence can be extraordinarily helpful for boosting your business. It’s easily the most effective way to expand your reach, inspire new interest, and form a connection with your people. We liken it to having a conversation with your prospective...
We recently completed a brand audit for a startup. Our brief was to find out how internal and external stakeholders perceive the brand as it figures out what it wants to be and where its opportunities lie. What an enjoyable experience! We talked to employees, partners...
Why the business story still matters no matter how large your company grows Amanda Wilson & Bruce Williams, owners of Spark Strategic Group, who believe you should never remove the personal touch when it comes to growing your brand. Photo: Jeffrey Bosdet. What was...
The importance of genuine engagement in brand building Do you know that unsettling tingle you get when someone doesn’t feel fully authentic? Sometimes it’s hard to pinpoint, but our subconscious usually knows right away when something is curated to make more of an...
