How to Gracefully Respond to Bad Reviews

How to Gracefully Respond to Bad Reviews

Mistakes happen – it’s part of what makes us human. And part of being a business owner is understanding that no matter how on top of your game you are, someday you will encounter an unsatisfied customer who will leave a negative review. The good news is a little...
Keep it Personal

Keep it Personal

Why the business story still matters no matter how large your company grows Amanda Wilson & Bruce Williams, owners of Spark Strategic Group, who believe you should never remove the personal touch when it comes to growing your brand. Photo: Jeffrey Bosdet. What was...
The real deal: authenticity

The real deal: authenticity

The importance of genuine engagement in brand building Do you know that unsettling tingle you get when someone doesn’t feel fully authentic? Sometimes it’s hard to pinpoint, but our subconscious usually knows right away when something is curated to make more of an...