Photographer Colin Smith, captured in action by Dean Kalyan. As a business owner, chances are you pour your heart and soul into every product, service, or event you offer. You know your business is special and how you showcase your brand matters. But even if you can...
Leveraging Consumer Behaviour Trends for Increased Sales You know your business success depends on forming meaningful connections with your customers, effectively meeting their needs, and standing apart from your competition by being authentically you. And,...
By Melodie Krieger Have you ever been interested in something and suddenly you’re seeing it everywhere? Maybe you’ve been researching silver sedans, and the next thing you know, silver sedans seem to be the most popular car on the road. So, is the Universe sending you...
This is how delighted your customers should be to get an email from you. When was the last time you emailed your customers? Hopefully it was within the last month or two. If not, then maybe it’s time to review your communications strategy! Regular email communication...
Social validation is important. It used to be that when we wanted a recommendation for a product or service, you’d ask a friend. These days we can solicit a flurry of suggestions from the ol’ social media hive mind in no time flat. A quick question will get you a...
