By Melodie Krieger Have you ever been interested in something and suddenly you’re seeing it everywhere? Maybe you’ve been researching silver sedans, and the next thing you know, silver sedans seem to be the most popular car on the road. So, is the Universe sending you...
Have you ever fallen in love with a brand because of an ad? I have. My favorite of all time is the ‘Stop the Car’ IKEA commercial. You know the one. Second fave has to be Justin Bieber’s Tim Hortons cold brew commercial (“I’m glad you said it first.”). To me, those...
What really matters in marketing “Sell the sizzle, not the steak.” It’s one of the first lessons every marketer learns. Its message is simple – people don’t buy products, they buy the end result — or the solution. Shake or steak, any meal will do the job...
