Let’s not go there

Let’s not go there

Sometimes little irritations can be major turn-offs. Just as nothing interrupts a good night’s sleep like a mosquito buzzing in your ear, nothing ruins a potential customer’s experience like aggressive marketing tactics.  Hitting people over the head with...
Sell the sizzle, not the steak

Sell the sizzle, not the steak

“Sell the sizzle, not the steak.” It’s one of the first lessons every marketer learns. Its message is simple – people don’t buy products, they buy the end result — or the solution. Shake or steak, any meal will do the job to stave off hunger. But for...
It’s All About You

It’s All About You

Yes, you read that headline right. The most important person in your business is you. When you’re building your new business you’re focused on the mechanics, the operation, the product and the service, and most of the time you’re boot-strapping your way to success....