by Amanda Wilson | Apr 29, 2024 | Video Marketing
As the digital landscape evolves, it’s vital to revisit and revamp our strategies for video marketing. Drawing inspiration from past experiences in television advertising and account management, let’s explore how these timeless video marketing principles have...
by Amanda Wilson | Apr 2, 2024 | Marketing Strategy, Online Marketing
Artificial intelligence (AI), when used effectively, has become an amazing tool for empowering small businesses to punch above their weight in the digital arena. No longer just tech jargon, as AI becomes increasingly more accessible, we’re beginning to discover new...
by Amanda Wilson | Feb 14, 2024 | General Musings
How to know, and how to fire, your client as a business owner. Letting go of a client is not easy, but sometimes it’s necessary for your business’s growth and your peace of mind. Building a solid client base is essential for a steady income, so it’s always a...
by Amanda Wilson | Jan 24, 2024 | Brand Building, Marketing Strategy
You already know how important it is to keep a pulse on the latest marketing trends – otherwise you wouldn’t be here. Each year, new opportunities arise to reach your target audience, increase brand awareness, and grow your sales – but with so many changes and...
by Amanda Wilson | Dec 1, 2023 | General Musings, Video Marketing
Not everyone is comfortable with a camera in their face. Dave Wallace at work directing a video shoot for Douglas magazine. Photo: Amanda Wilson Speaking on camera or posing for photos can cause some of us to become self-conscious and stiffen up. We can instantly...
