by Amanda Wilson | May 19, 2022 | General Musings
Are your marketing tactics preventing your own success? Sometimes little irritations can be major turn-offs. Just as nothing interrupts a good night’s sleep like a mosquito buzzing in your ear, nothing ruins a potential customer’s experience like aggressive marketing...
by Amanda Wilson | May 13, 2022 | General Musings
What really matters in marketing “Sell the sizzle, not the steak.” It’s one of the first lessons every marketer learns. Its message is simple – people don’t buy products, they buy the end result — or the solution. Shake or steak, any meal will do the job...
by Amanda Wilson | Apr 11, 2022 | Brand Building
Why the business story still matters no matter how large your company grows Amanda Wilson & Bruce Williams, owners of Spark Strategic Group, who believe you should never remove the personal touch when it comes to growing your brand. Photo: Jeffrey Bosdet. What was...
by Amanda Wilson | Sep 24, 2020 | Brand Building
The importance of genuine engagement in brand building Do you know that unsettling tingle you get when someone doesn’t feel fully authentic? Sometimes it’s hard to pinpoint, but our subconscious usually knows right away when something is curated to make more of an...
