This is the Spark Strategic Group logo in white. It has a multi-coloured "spark" image on the right side.
  • About Us
  • Our Services
  • Work
  • Blog
  • Connect With Us
Baader-Meinhof Phenomenon: The Subconscious Swayer in your Marketing Strategy

Baader-Meinhof Phenomenon: The Subconscious Swayer in your Marketing Strategy

by Melodie Krieger | Nov 25, 2022 | General Musings

By Melodie Krieger Have you ever been interested in something and suddenly you’re seeing it everywhere? Maybe you’ve been researching silver sedans, and the next thing you know, silver sedans seem to be the most popular car on the road. So, is the Universe sending you...
The Inbox Crowd: Using Email Marketing for Effective Customer Connections

The Inbox Crowd: Using Email Marketing for Effective Customer Connections

by Amanda Wilson | Nov 4, 2022 | Online Marketing

This is how delighted your customers should be to get an email from you. When was the last time you emailed your customers? Hopefully it was within the last month or two. If not, then maybe it’s time to review your communications strategy! Regular email communication...
Social validation: the best advertising money can’t buy

Social validation: the best advertising money can’t buy

by 35ffAMU4LhRpLMqa | Oct 24, 2022 | Online Marketing

Social validation is important. It used to be that when we wanted a recommendation for a product or service, you’d ask a friend. These days we can solicit a flurry of suggestions from the ol’ social media hive mind in no time flat. A quick question will get you a...
Click into success with our top 5 email marketing do’s and don’ts.

Click into success with our top 5 email marketing do’s and don’ts.

by Amanda Wilson | Jul 28, 2022 | Online Marketing

Email marketing is one of the most effective ways to keep in touch with potential and current customers and build a relationship.  While social media algorithms dictate what tiny percentage of your audience will see your posts, email directly targets the people...
Great advertising is like going on the best first date

Great advertising is like going on the best first date

by Amanda Wilson | Jul 12, 2022 | General Musings

Have you ever fallen in love with a brand because of an ad? I have. My favorite of all time is the ‘Stop the Car’ IKEA commercial. You know the one. Second fave has to be Justin Bieber’s Tim Hortons cold brew commercial (“I’m glad you said it first.”). To me, those...
« Older Entries
Next Entries »

Recent Posts

  • 3 Marketing Metrics You Should Track
  • The Rise of Zero-Click Content
  • Google No More
  • How Data drives Story
  • The Future of Visual Content

Recent Comments

No comments to show.

Connect With Us

We are located in Victoria, BC, on the unceded territories of the lək̓ʷəŋən People, known today as the Esquimalt and Songhees Nations.

Email:

hello[at]sparkstrategicgroup.com

Quick Links

Our Services
About Us
Why Spark

  • Follow
  • Follow
Spark icon white
Marketing, Communications & Community Engagement Strategy

© copyright Spark Strategic Group 2022. All Rights Reserved.