by Amanda Wilson | Aug 3, 2022 | Brand Building, Online Marketing
An active social media presence can be extraordinarily helpful for boosting your business. It’s easily the most effective way to expand your reach, inspire new interest, and form a connection with your people. We liken it to having a conversation with your prospective...
by Amanda Wilson | Jul 28, 2022 | Online Marketing
Email marketing is one of the most effective ways to keep in touch with potential and current customers and build a relationship. While social media algorithms dictate what tiny percentage of your audience will see your posts, email directly targets the people...
by Amanda Wilson | Jul 18, 2022 | Brand Building
We recently completed a brand audit for a startup. Our brief was to find out how internal and external stakeholders perceive the brand as it figures out what it wants to be and where its opportunities lie. What an enjoyable experience! We talked to employees, partners...
by Amanda Wilson | Jul 12, 2022 | General Musings
Have you ever fallen in love with a brand because of an ad? I have. My favorite of all time is the ‘Stop the Car’ IKEA commercial. You know the one. Second fave has to be Justin Bieber’s Tim Hortons cold brew commercial (“I’m glad you said it first.”). To me, those...
by Amanda Wilson | Jun 30, 2022 | Online Marketing
Learn from your competition when crafting your SEO strategy “What’s their SEO secret?” It’s a thought that crosses many a business owner’s mind when they see their competition dominating the top search results on Google. SEO can feel frustrating when...
