The Spark Blog
From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.
Let’s not go there: our marketing pet peeves
We’re exploring the many ways you can ruin a perfectly good sale through your marketing tactics – or lack thereof.
Sell the sizzle, not the steak
Emotion can be your most powerful marketing tool when it comes to advertising your product or service.
Demystifying SEO – writing for humans
Who are you writing for? SEO is useful for increasing your ranking on search engines, but there are some pitfalls to avoid.
Keep it Personal
The bigger your brand grows, the more tempting it is to remove the founder from the story. Here’s why you shouldn’t.
Video marketing: 10 creative commandments
How to use the power of video to drive engagement and conversions.
It’s all about You
Why building a business from the inside out means putting yourself at its centre, with ever widening circles of people, community and strategy supporting your dream.
The real deal: authenticity
We discuss why authenticity matters, and how to show up as your genuine self in your marketing and communications strategies.