by Amanda Wilson | Aug 30, 2023 | Brand Building
Photographer Colin Smith, captured in action by Dean Kalyan. As a business owner, chances are you pour your heart and soul into every product, service, or event you offer. You know your business is special and how you showcase your brand matters. But even if you can...
by Amanda Wilson | Aug 3, 2023 | Event Strategy
Lion Parade at RBC Awakening Chinatown 2023. Photo by Colin Smith. Each new project we take on presents us with a new opportunity to do what we love and learn from the experience. Earlier this year, Spark was hired to handle the communications strategy and marketing...
by Melodie Krieger | Apr 23, 2023 | Marketing Strategy
Marketing is essential for any business, and this blog post breaks down the seven most important elements – with one commonality: all of the options listed below are free or low-cost ways to engage new customers, build loyalty, and grow your brand. Get Your...
by Melodie Krieger | Nov 29, 2022 | Online Marketing
Recently an old Reddit query resurfaced where a user asked the internet: “Am I not adult enough to be comfortable with the “thumbs up” emoji reaction?” The responses exposed a generational divide when it came to giving the thumb, particularly in the...
