by Amanda Wilson | Jan 24, 2024 | Brand Building, Marketing Strategy
You already know how important it is to keep a pulse on the latest marketing trends – otherwise you wouldn’t be here. Each year, new opportunities arise to reach your target audience, increase brand awareness, and grow your sales – but with so many changes and...
by Amanda Wilson | Dec 1, 2023 | General Musings, Video Marketing
Not everyone is comfortable with a camera in their face. Dave Wallace at work directing a video shoot for Douglas magazine. Photo: Amanda Wilson Speaking on camera or posing for photos can cause some of us to become self-conscious and stiffen up. We can instantly...
by Amanda Wilson | Aug 30, 2023 | Brand Building
Photographer Colin Smith, captured in action by Dean Kalyan. As a business owner, chances are you pour your heart and soul into every product, service, or event you offer. You know your business is special and how you showcase your brand matters. But even if you can...
by Amanda Wilson | Aug 3, 2023 | Event Strategy
Lion Parade at RBC Awakening Chinatown 2023. Photo by Colin Smith. Each new project we take on presents us with a new opportunity to do what we love and learn from the experience. Earlier this year, Spark was hired to handle the communications strategy and marketing...
by Amanda Wilson | Jan 23, 2023 | General Musings
Adopting a values-based approach to giving back Amanda Wilson and Bruce Williams. Photo: Megan Wilson. If your brand was a person, who would they be? It’s hard not to imagine it as a reflection of yourself – because when you have your own business, your...
