by Amanda Wilson | Jul 28, 2022 | Online Marketing
Email marketing is one of the most effective ways to keep in touch with potential and current customers and build a relationship. While social media algorithms dictate what tiny percentage of your audience will see your posts, email directly targets the people...
by Amanda Wilson | Jul 12, 2022 | General Musings
Have you ever fallen in love with a brand because of an ad? I have. My favorite of all time is the ‘Stop the Car’ IKEA commercial. You know the one. Second fave has to be Justin Bieber’s Tim Hortons cold brew commercial (“I’m glad you said it first.”). To me, those...
by Amanda Wilson | May 19, 2022 | General Musings
Are your marketing tactics preventing your own success? Sometimes little irritations can be major turn-offs. Just as nothing interrupts a good night’s sleep like a mosquito buzzing in your ear, nothing ruins a potential customer’s experience like aggressive marketing...
by Amanda Wilson | May 13, 2022 | General Musings
What really matters in marketing “Sell the sizzle, not the steak.” It’s one of the first lessons every marketer learns. Its message is simple – people don’t buy products, they buy the end result — or the solution. Shake or steak, any meal will do the job...
by Amanda Wilson | Apr 11, 2022 | Brand Building
Why the business story still matters no matter how large your company grows Amanda Wilson & Bruce Williams, owners of Spark Strategic Group, who believe you should never remove the personal touch when it comes to growing your brand. Photo: Jeffrey Bosdet. What was...
