by Melodie Krieger | Jan 30, 2023 | General Musings, Online Marketing
In the last few months, AI-generated art, selfies, and stories have been storming our feeds as access has become readily available through open-source software. And while Artificial Intelligence has been around for a long time, a new world of opportunity seems to have...
by Amanda Wilson | Jan 23, 2023 | General Musings
Adopting a values-based approach to giving back Amanda Wilson and Bruce Williams. Photo: Megan Wilson. If your brand was a person, who would they be? It’s hard not to imagine it as a reflection of yourself – because when you have your own business, your...
by Melodie Krieger | Dec 19, 2022 | Marketing Strategy
Leveraging Consumer Behaviour Trends for Increased Sales You know your business success depends on forming meaningful connections with your customers, effectively meeting their needs, and standing apart from your competition by being authentically you. And,...
by Melodie Krieger | Dec 8, 2022 | Online Marketing
Digital marketing has grown in leaps and bounds over the last couple years as businesses moved online to stay afloat during restrictive times. Now, as we enter 2023 and more companies have grown comfortable with cultivating their online presence, businesses are...
by Melodie Krieger | Nov 29, 2022 | Online Marketing
Recently an old Reddit query resurfaced where a user asked the internet: “Am I not adult enough to be comfortable with the “thumbs up” emoji reaction?” The responses exposed a generational divide when it came to giving the thumb, particularly in the...
