The Spark Blog
From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.
The Good, the Bad and the Ugly of Artificial Intelligence
We explore the rise of Artificial Intelligence and how to leverage its power in your business.
Aligning your Brand with Community
Thinking about community giving? Consider aligning it with your brand values. Here’s how and why – and it doesn’t have to cost you a thing.
The Business Benefits of Giving Back
Charitable giving strategies are an important component of every business plan. Here’s why.
Keeping it Current
We’re exploring consumer behaviour trends for 2023, and how to use them to inform your marketing strategy.
Digital Marketing Trends in 2023
We explore the trends you could embrace in your 2023 digital marketing strategy.
Gen Z gives Thumbs Up a Thumbs Down
Things that were cool yesterday aren’t cool today. We’re diving into emoticons and the demise of the thumbs up symbol.
Baader-Meinhof Phenomenon: The Subconscious Swayer in your Marketing Strategy
The way our brains actively engage with a subject, shapes our impressions based on frequency illusion, forms our opinions via confirmation bias, and influences purchasing decisions.
The Inbox Crowd: Using Email Marketing for Effective Customer Connections
If you’re not taking advantage of email marketing to reach your most engaged customers, now’s the time to start. We take you through crafting an effective strategy.
Social validation: the best advertising money can’t buy
Just because it’s free doesn’t mean it’s not important: we explore what social validation is and how to take full advantage of the opportunities it offers.
Top Tips for Businesses from a Web Developer “Nerd”
Tech guru Shane Birley shares his top tips for business, most especially when it comes to managing your online presence.
Overcoming the Awkwardness of Self-Promotion
Raise your hand if you’d rather chew nails than appear on camera promoting yourself or your business. We’re sharing advice on putting yourself out there without feeling awkward.
How to Gracefully Respond to Bad Reviews
Bad reviews are inevitable in business, but it’s not the review that counts, it’s how you handle it. Here’s our advice for turning that frown upside down.
The Vancouver Island Advantage
Living on an Island has its business advantages. We detail what those are, and why we’re proud to live, work and play on Vancouver Island.
Top tips for effective social media strategy
There’s lots to consider when planning an effective and engaging social media strategy. Here are our top tips for success.
Click into success with our top 5 email marketing do’s and don’ts.
Email marketing is one of the most effective ways to grow – and keep – a loyal customer base. Here’s how to be most effective.